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Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Direct Digital Holdings, Inc.

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HOUSTON , AUG. 11, 2025 /PRNEWSWIRE/ -- DIRECT DIGITAL HOLDINGS, INC. (NASDAQ: DRCT) ("DIRECT DIGITAL HOLDINGS" OR THE "COMPANY"), A LEADING ADVERTISING AND MARKETING TECHNOLOGY PLATFORM OPERATING THROUGH ITS COMPANIES COLOSSUS MEDIA, LLC ("COLOSSUS SSP") AND ORANGE 142, LLC ("ORANGE 142"),TODAY ANNOUNCED THE ISSUANCE OF $25 MILLION OF A NEW SERIES OF SERIES A CONVERTIBLE PREFERRED STOCK, AT A PREMIUM CONVERSION PRICE OF $2.50 PER SHARE OF CLASS A COMMON STOCK. THE INVESTMENT WAS MADE THROUGH THE CONVERSION OF A PORTION OF EXISTING DEBT INTO THE NEW CLASS OF PERPETUAL CONVERTIBLE PREFERRED STOCK.

DIRECT DIGITAL HOLDINGS RAISES $25 MILLION IN SERIES A PREFERRED EQUITY

REVENUES INCREASED 24% SEQUENTIALLY OVER Q1 2025; CONSOLIDATED GROSS MARGIN IMPROVED SEQUENTIALLY TO 35% COMPARED TO 29% IN Q1 2025 REDUCED OPERATING EXPENSES BY 25% IN Q2 2025 COMPARED TO Q2 2024 DRIVEN BY CONTINUED PROGRESS WITH STRATEGIC COST SAVING INITIATIVES NET LOSS AND ADJUSTED EBITDA1LOSS IMPROVED SEQUENTIALLY OVER Q1 2025 BY $1.7 MILLION AND $1.6 MILLION, RESPECTIVELY, REFLECTING A SEQUENTIAL INCREASE IN BUY-SIDE REVENUE AND RELATED GROSS PROFIT HOUSTON , AUG. 5, 2025 /PRNEWSWIRE/ -- DIRECT DIGITAL HOLDINGS, INC. (NASDAQ: DRCT) ("DIRECT DIGITAL HOLDINGS" OR THE "COMPANY"), A LEADING ADVERTISING AND MARKETING TECHNOLOGY PLATFORM OPERATING THROUGH ITS COMPANIES COLOSSUS MEDIA, LLC ("COLOSSUS SSP") AND ORANGE 142, LLC ("ORANGE 142"), TODAY ANNOUNCED FINANCIAL RESULTS FOR THE SECOND QUARTER ENDED JUNE 30, 2025. MARK D. WALKER, CHAIRMAN AND CHIEF EXECUTIVE OFFICER, COMMENTED, "OUR FOCUS IN THE FIRST HALF OF 2025 HAS BEEN ON REBUILDING AND GROWING OUR BUSINESS FOLLOWING THE DISRUPTION THAT SUBSTANTIALLY IMPACTED OUR SELL-SIDE BUSINESS IN 2024.

DIRECT DIGITAL HOLDINGS REPORTS SECOND QUARTER 2025 FINANCIAL RESULTS

HOUSTON , AUG. 4, 2025 /PRNEWSWIRE/ --DIRECT DIGITAL HOLDINGS, INC. (NASDAQ: DRCT) ("DIRECT DIGITAL HOLDINGS" OR THE "COMPANY"), A LEADING ADVERTISING AND MARKETING TECHNOLOGY PLATFORM OPERATING THROUGH ITS COMPANIES COLOSSUS MEDIA, LLC ("COLOSSUS SSP") AND ORANGE 142, LLC ("ORANGE 142"), TODAY ANNOUNCED THAT THE COMPANY WILL REPORT FINANCIAL RESULTS FOR THE SECOND QUARTER ENDED JUNE 30, 2025 ON TUESDAY, AUGUST 5, 2025 AFTER THE U.S. STOCK MARKET CLOSES. MANAGEMENT WILL HOST A CONFERENCE CALL AND WEBCAST ON THE SAME DAY AT 5:00 PM ET TO DISCUSS THE RESULTS.

DIRECT DIGITAL HOLDINGS TO REPORT SECOND QUARTER 2025 FINANCIAL RESULTS

THE NEW GUIDE EXPLORES HOW BRANDS CAN TAP INTO THE $11B GAMING AD OPPORTUNITY WITH IMMERSIVE FORMATS, SMART TARGETING, AND PLAYER-FIRST EXPERIENCES AUSTIN, TEXAS , JUNE 12, 2025 /PRNEWSWIRE/ -- ORANGE 142, A DIVISION OF DIRECT DIGITAL HOLDINGS (NASDAQ: DRCT) AND A LEADER IN DIGITAL MARKETING FOR MID-MARKET BRANDS, TODAY RELEASED A NEW BEST PRACTICES GUIDE FOCUSED ON IN-GAME ADVERTISING. THE GUIDE IS DESIGNED TO HELP MARKETERS UNLOCK THE FULL POTENTIAL OF GAMING AS A MARKETING CHANNEL, CONNECTING WITH AUDIENCES IN IMMERSIVE ENVIRONMENTS WITHOUT DISRUPTING THE PLAYER EXPERIENCE.

ORANGE 142 RELEASES GAMING BEST PRACTICES GUIDE TO HELP MARKETERS LEVEL UP IN-GAME ADVERTISING STRATEGIES

IRVINE, CALIF., JUNE 09, 2025 (GLOBE NEWSWIRE) -- MUSE MICROSCOPY, INC., A PIONEER IN DIGITAL PATHOLOGY INNOVATION, TODAY ANNOUNCED THE FORMATION OF MUSE VETERINARY DIGITAL PATHOLOGY , LLC, A WHOLLY-OWNED SUBSIDIARY FOCUSED ON TRANSFORMING PATHOLOGY THROUGH POINT-OF-CARE SERVICE. THIS INITIATIVE AIMS TO PROVIDE SAME-DAY RESULTS FOR TISSUE BIOPSIES. THIS NEW SERVICE WILL PROVIDE THE GOLD STANDARD OF PATIENT CARE ALLOWING VETERINARIANS TO DELIVER PET PARENTS WITH DIAGNOSIS, PROGNOSIS, AND TREATMENT PLANS EFFICIENTLY USING THE SMARTPATH MUSE TECHNOLOGY (SMARTPATH)* PLATFORM.

MUSE MICROSCOPY, INC. LAUNCHES VETERINARY DIGITAL PATHOLOGY WITH THE FIRST-OF-ITS-KIND TISSUE-TO-DIRECT DIGITAL IMAGING FOR THE VETERINARY MARKET

NEW GUIDE OFFERS STRATEGIES FOR LEVERAGING NANO- AND MICRO-INFLUENCERS TO DRIVE ROI AND BRAND TRUST IN AN INCREASINGLY CROWDED DIGITAL SPACE AUSTIN, TEXAS , MAY 29, 2025 /PRNEWSWIRE/ -- ORANGE 142, A DIVISION OF DIRECT DIGITAL HOLDINGS (NASDAQ: DRCT) AND A LEADER IN DIGITAL MARKETING FOR MID-MARKET BRANDS, TODAY RELEASED A NEW BEST PRACTICES GUIDE FOCUSED ON NANO- AND MICRO-INFLUENCER MARKETING, A HIGH-ROI CHANNEL THAT HELPS BRANDS BUILD TRUST, ENGAGE NICHE AUDIENCES, AND DRIVE MEASURABLE RESULTS. AS DIGITAL AD SATURATION CONTINUES TO RISE, MARKETERS TURN TO MICRO-INFLUENCERS, CREATORS WITH SMALLER BUT HIGHLY ENGAGED FOLLOWINGS, TO HELP BUILD TRUST, EXPAND REACH, AND INCREASE CONVERSIONS.

ORANGE 142 RELEASES MICRO-INFLUENCER MARKETING BEST PRACTICES AS BRANDS SEEK DEEPER ENGAGEMENT

NEW GUIDE REVEALS HOW TODAY'S SMARTEST MARKETERS ARE TURNING DIGITAL ADS INTO REAL-WORLD RESULTS WITH NEXT-GEN ATTRIBUTION STRATEGIES AUSTIN, TEXAS , MAY 15, 2025 /PRNEWSWIRE/ -- ORANGE 142 , A DIVISION OF DIRECT DIGITAL HOLDINGS (NASDAQ: DRCT) AND A LEADER IN DIGITAL MARKETING FOR MID-MARKET BRANDS, TODAY RELEASED A GUIDE DEMYSTIFYINGFOOT TRAFFIC ATTRIBUTION, A FAST-EVOLVING CAPABILITY THAT HELPS MARKETERS CONNECT DIGITAL AD EXPOSURE TO REAL-WORLD STORE VISITS. WITH FOOT TRAFFIC REBOUNDING ACROSS CATEGORIES LIKE GROCERY AND RETAIL, UNDERSTANDING HOW MARKETING DRIVES IN-STORE BEHAVIOR HAS BECOME MORE CRITICAL THAN EVER.

ORANGE 142 RELEASES BEST PRACTICES FOR FOOT TRAFFIC ATTRIBUTION AS REAL-WORLD VISITS REBOUND

NEW GUIDE PROVIDES ESSENTIAL STRATEGIES FOR MARKETERS NAVIGATING THE FUTURE OF GENERATIVE SEARCH ENGINE OPTIMIZATION AND ZERO-CLICK CUSTOMER JOURNEYS AUSTIN, TEXAS , MAY 8, 2025 /PRNEWSWIRE/ -- ORANGE 142 , A DIVISION OF DIRECT DIGITAL HOLDINGS (NASDAQ: DRCT) AND A LEADER IN DIGITAL MARKETING SOLUTIONS FOR MID-MARKET BRANDS, TODAY ANNOUNCED THE RELEASE OF "BEST PRACTICES GUIDE TO GENERATIVE ENGINE OPTIMIZATION (GEO)", A FORWARD-LOOKING PLAYBOOK ENABLING MARKETERS TO THRIVE IN AN ERA OF AI-POWERED SEARCH. WITH SEARCH ENGINES RAPIDLY EVOLVING FROM TRADITIONAL LINK-BASED MODELS TO GENERATIVE AI-POWERED EXPERIENCES, MARKETERS URGENTLY NEED TO RETHINK THEIR STRATEGIES.

ORANGE 142 UNVEILS ESSENTIAL GUIDE FOR BRAND VISIBILITY IN THE GENERATIVE AI SEARCH ERA

ENHANCED BUY-SIDE REVENUE DEMONSTRATING BUSINESS SEGMENT GROWTH AS ORANGE 142 SCALES 19% REDUCTION IN OPERATING EXPENSES COMPARED WITH 1Q24 DRIVEN BY STRATEGIC COST SAVING INITIATIVES ENTERED NEW STRATEGIC PARTNERSHIPS TO DIVERSIFY AND EXPAND ADDRESSABLE MARKET HOUSTON , MAY 6, 2025 /PRNEWSWIRE/ -- DIRECT DIGITAL HOLDINGS, INC. (NASDAQ: DRCT) ("DIRECT DIGITAL HOLDINGS" OR THE "COMPANY"), A LEADING ADVERTISING AND MARKETING TECHNOLOGY PLATFORM OPERATING THROUGH ITS COMPANIES COLOSSUS MEDIA, LLC ("COLOSSUS SSP") AND ORANGE 142, LLC ("ORANGE 142"), TODAY ANNOUNCED FINANCIAL RESULTS FOR THE FIRST QUARTER ENDED MARCH 31, 2025. MARK D. WALKER, CHAIRMAN AND CHIEF EXECUTIVE OFFICER, COMMENTED, "AS WE BEGIN TO MOVE THROUGH 2025, WE ARE FOCUSED ON CONTINUING TO SCALE OUR BUY-SIDE SOLUTION WHILE SIMULTANEOUSLY REBUILDING OUR SELL-SIDE BUSINESS.

DIRECT DIGITAL HOLDINGS REPORTS FIRST QUARTER 2025 FINANCIAL RESULTS

NEW RESOURCE OFFERS INSIGHTS, STRATEGIES, AND TIPS TO BUILD MEASURABLE DIGITAL AUDIO CAMPAIGNS AUSTIN, TEXAS , MAY 1, 2025 /PRNEWSWIRE/ -- ORANGE 142 , LLC ("ORANGE 142"), A DIVISION OF DIRECT DIGITAL HOLDINGS (NASDAQ: DRCT) AND A LEADING DIGITAL MARKETING AGENCY FOR MID-MARKET BRANDS AND AGENCIES, TODAY ANNOUNCED THE RELEASE OF ITS DIGITAL AUDIO BEST PRACTICES GUIDE. DEVELOPED BY ORANGE 142'S EMERGING CHANNELS COUNCIL, THE GUIDE PROVIDES MARKETERS WITH THE STRATEGIC FRAMEWORKS AND PRACTICAL INSIGHTS TO LEVERAGE DIGITAL AUDIO AS A PERFORMANCE-DRIVING CHANNEL FULLY.

ORANGE 142 RELEASES "DIGITAL AUDIO BEST PRACTICES GUIDE" TO HELP MARKETERS MAXIMIZE REACH IN A RAPIDLY EVOLVING AUDIO LANDSCAPE

HOUSTON , APRIL 29, 2025 /PRNEWSWIRE/ -- DIRECT DIGITAL HOLDINGS, INC. (NASDAQ: DRCT) ("DIRECT DIGITAL HOLDINGS" OR THE "COMPANY"), A LEADING ADVERTISING AND MARKETING TECHNOLOGY PLATFORM OPERATING THROUGH ITS COMPANIES COLOSSUS MEDIA, LLC ("COLOSSUS SSP") AND ORANGE 142, LLC ("ORANGE 142"), TODAY ANNOUNCED THAT THE COMPANY WILL REPORT FINANCIAL RESULTS FOR THE FIRST QUARTER ENDED MARCH 31, 2025 ON TUESDAY, MAY 6, 2025 AFTER THE U.S. STOCK MARKET CLOSES. MANAGEMENT WILL HOST A CONFERENCE CALL AND WEBCAST ON THE SAME DAY AT 5:00 PM ET TO DISCUSS THE RESULTS.

Direct Digital Holdings, Inc.

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Direct Digital Holdings, Inc.

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