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Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Purple Innovation, Inc.

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PURPLE'S GELFLEX GRID MATTRESSES REDUCE SELF-REPORTED PAIN AND IMPROVES SLEEP IN INDEPENDENT STUDIES BY SLEEPSCORE LABS SALT LAKE CITY , DEC. 15, 2025 /PRNEWSWIRE/ -- PURPLE INNOVATION, INC. ("PURPLE") (NASDAQ: PRPL), THE INVENTOR OF THE GELFLEX GRID AND A LEADER IN SLEEP INNOVATION, TODAY ANNOUNCED RESULTS FROM TWO INDEPENDENT VALIDATION STUDIES CONDUCTED BY SLEEPSCORE LABS, SLEEP.AI'S RESEARCH ORGANIZATION SPECIALIZING IN VALIDATED, REAL-WORLD SLEEP MEASUREMENT. THE EVALUATION CONFIRMS THAT PURPLE MATTRESSES MEANINGFULLY REDUCE SELF-REPORTED PAIN-RELATED SLEEP DISRUPTIONS AND IMPROVE MULTIPLE DIMENSIONS OF OBJECTIVELY MEASURED SLEEP.

INDEPENDENT STUDIES SHOW PURPLE INNOVATIONS ESSENTIAL AND RESTORE MATTRESSES, WITH GELFLEX GRID TECHNOLOGY, SHOW SELF-REPORTED PAIN DROPPING BY 63-68% AND SLEEP QUALITY AND COMFORT SIGNIFICANTLY IMPROVING

PURPLE ACHIEVES IMPROVED NET LOSS AND POSITIVE ADJUSTED EBITDA, ADVANCING ITS PROFITABILITY TURNAROUND REJUVENATE 2.0 DRIVES CONTINUED PRODUCT AND BRAND MOMENTUM MATTRESS FIRM ROLLOUT REMAINS ON TRACK, SUPPORTING GROWTH IN PREMIUM SEGMENT LEHI, UTAH , NOV. 4, 2025 /PRNEWSWIRE/ --PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE"), A COMFORT INNOVATION COMPANY WHOSE MATTRESSES PROMISE TO GIVE YOU "LESS PAIN, BETTER SLEEP," TODAY ANNOUNCED RESULTS FOR THE THIRD QUARTER ENDED SEPTEMBER 30, 2025. "OUR THIRD QUARTER RESULTS REFLECT THE CONTINUED PROGRESS WE'RE MAKING IN STRENGTHENING PURPLE'S FOUNDATION AND POSITIONING THE COMPANY FOR SUSTAINABLE, PROFITABLE GROWTH," SAID ROB DEMARTINI, CEO OF PURPLE INNOVATION.

PURPLE INNOVATION REPORTS THIRD QUARTER 2025 RESULTS

LEHI, UTAH , OCT. 29, 2025 /PRNEWSWIRE/ -- PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE"), A COMFORT INNOVATION COMPANY WHOSE MATTRESSES PROMISE TO GIVE YOU "LESS PAIN, BETTER SLEEP,"WILL REPORT THIRD QUARTER 2025 FINANCIAL RESULTS ON TUESDAY, NOVEMBER 4, 2025 AT APPROXIMATELY 4:05 P.M. ET. THE COMPANY WILL HOLD A CONFERENCE CALL THAT DAY AT 4:30 P.M.

PURPLE INNOVATION TO REPORT THIRD QUARTER 2025 RESULTS ON NOVEMBER 4, 2025

NET LOSS EXCEEDED EXPECTATIONS; ADJUSTED EBITDA MARGIN IMPROVED 120 BASIS POINTS VERSUS LAST YEAR STRONG REJUVENATE 2.0 DEMAND MORE THAN DOUBLE THE REJUVENATE 1.0 LAUNCH INDTC MATTRESS FIRM ROLLOUT PROGRESSING ON SCHEDULE LEHI, UTAH , JULY 29, 2025 /PRNEWSWIRE/ --PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE"), A COMFORT INNOVATION COMPANY WHOSE MATTRESSES PROMISE TO GIVE YOU "LESS PAIN, BETTER SLEEP," TODAY ANNOUNCED RESULTS FOR THE SECOND QUARTER ENDED JUNE 30, 2025. "WE ARE PLEASED WITH OUR SECOND QUARTER PERFORMANCE, WHICH REFLECTS OUR DISCIPLINED EXECUTION AND CONTINUED PROGRESS AS WE BUILD A PREMIUM, SUSTAINABLE, AND PROFITABLE BRAND," SAID ROB DEMARTINI, CEO OF PURPLE INNOVATION.

PURPLE INNOVATION REPORTS SECOND QUARTER 2025 RESULTS; REAFFIRMS 2025 GUIDANCE

LEHI, UTAH , JULY 21, 2025 /PRNEWSWIRE/ -- PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE"), A COMFORT INNOVATION COMPANY WHOSE MATTRESSES PROMISE TO GIVE YOU "LESS PAIN, BETTER SLEEP," WILL REPORT SECOND-QUARTER 2025 FINANCIAL RESULTS ON TUESDAY, JULY 29, 2025, AT APPROXIMATELY 4:05 P.M. ET. THE COMPANY WILL HOLD A CONFERENCE CALL THAT DAY AT 4:30 P.M.

PURPLE INNOVATION TO REPORT SECOND QUARTER 2025 RESULTS ON JULY 29, 2025

EXCEEDED Q1 ADJUSTED EBITDA TARGET; DELIVERED Q1 SALES CONSISTENT WITH GUIDANCE GAAP GROSS MARGIN OF 39.4% IN Q1; ADJUSTED GROSS MARGIN ABOVE 40% FOR FOURTH CONSECUTIVE QUARTER LEHI, UTAH , MAY 6, 2025 /PRNEWSWIRE/ -- PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE"), A COMFORT INNOVATION COMPANY KNOWN FOR CREATING THE "WORLD'S FIRST NO PRESSURE MATTRESS," TODAY ANNOUNCED RESULTS FOR THE FIRST QUARTER ENDED MARCH 31, 2025. "OUR FIRST QUARTER PERFORMANCE REFLECTS CONTINUED PROGRESS AGAINST OUR STRATEGIC PRIORITIES TO STABILIZE AND STRENGTHEN THE BUSINESS, AND POSITION PURPLE FOR LONG-TERM SUCCESS," SAID ROB DEMARTINI, CEO OF PURPLE INNOVATION.

PURPLE INNOVATION REPORTS FIRST QUARTER 2025 RESULTS; REAFFIRMS 2025 GUIDANCE

AGREEMENTS MEANINGFULLY INCREASE PURPLE'S FOOTPRINT IN MATTRESS FIRM STORES NATIONWIDE AND PROVIDE PURPLE WITH STRATEGIC SUPPLY SUPPORT FROM TEMPUR SHERWOOD BOLSTERS MATTRESS FIRM'S POSITION AS A MULTI-BRANDED RETAILER OFFERING CUSTOMERS MORE CHOICE AND VALUE, WHILE ENABLING SOMNIGROUP TO PARTICIPATE IN PURPLE'S FUTURE SUCCESS PURPLE SECURES SUBSTANTIAL NEW DEBT FINANCING TO SUPPORT EXPANSION WITH MATTRESS FIRM AND CONTINUED INVESTMENTS IN INNOVATION AND ADVERTISING LEHI, UTAH , MAY 6, 2025 /PRNEWSWIRE/ --PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE"), A COMFORT INNOVATION COMPANY KNOWN FOR CREATING THE "WORLD'S FIRST NO PRESSURE MATTRESS," TODAY ANNOUNCED THAT IT HAS ENTERED INTO AN AGREEMENT WITH SOMNIGROUP INTERNATIONAL, INC. (NYSE: SGI) ("SOMNIGROUP") TO SIGNIFICANTLY EXPAND THEIR COMMERCIAL RELATIONSHIP. UNDER THE TERMS OF THE AGREEMENT, PURPLE WILL MATERIALLY INCREASE ITS PRESENCE IN MATTRESS FIRM STORES NATIONWIDE.

PURPLE ANNOUNCES SIGNIFICANT EXPANSION OF COMMERCIAL RELATIONSHIP WITH SOMNIGROUP

LEHI, UTAH , MAY 2, 2025 /PRNEWSWIRE/ --PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE"), A COMFORT INNOVATION COMPANY KNOWN FOR CREATING THE "WORLD'S FIRST NO PRESSURE MATTRESS," WILL REPORT FIRST QUARTER 2025 FINANCIAL RESULTS ON TUESDAY, MAY 6, 2025 AT APPROXIMATELY 4:05 P.M. ET. THE COMPANY WILL HOLD A CONFERENCE CALL THAT DAY AT 4:30 P.M.

PURPLE INNOVATION TO REPORT FIRST QUARTER 2025 RESULTS ON MAY 6, 2025

LOOKING FOR NEXT-LEVEL COMFORT DURING SLEEP? THIS PURPLE MATTRESS REVIEW WILL SHOW YOU HOW THEIR PATENTED GELFLEX GRID AND OTHER MATTRESS FEATURES CAN IMPROVE THE QUALITY OF YOUR SLEEP. LOOKING FOR NEXT-LEVEL COMFORT DURING SLEEP? THIS PURPLE MATTRESS REVIEW WILL SHOW YOU HOW THEIR PATENTED GELFLEX GRID AND OTHER MATTRESS FEATURES CAN IMPROVE THE QUALITY OF YOUR SLEEP.

PURPLE MATTRESS: SHOULD YOU BUY THIS MATTRESS IN 2025?

NEW DREAMLAYER TECHNOLOGY PROVIDES UNPARALLELED PRESSURE RELIEF IN FOUR NEW REJUVENATE MATTRESS MODELS SALT LAKE CITY , APRIL 29, 2025 /PRNEWSWIRE/ -- PURPLE INNOVATION , INC ("PURPLE"), (NASDAQ: PRPL) THE WORLD LEADER IN MATTRESS TECHNOLOGY AND INVENTOR OF GELFLEX GRID, TODAY ANNOUNCED THEIR NEW REJUVENATE MATTRESS COLLECTION REAFFIRMING THE BRAND'S COMMITMENT TO THE GREATEST SLEEP EVER INVENTED. WITH NEW, LAYERED GRID TECHNOLOGY, THIS LINE IS A BREAKTHROUGH IN LUXURY SLEEP PERFORMANCE THAT OFFERS PRESSURE RELIEF AND SUPPORT THAT IS UNPARALLELED BY CONVENTIONAL FOAM OR HYBRID DESIGNS.

PURPLE TRANSFORMS LUXURY SLEEP WITH NEW REJUVENATE COLLECTION FEATURING GRID TECHNOLOGY - THE MOST COMFORTABLE MATTRESS OF ALL TIME

INITIATES REVIEW FOLLOWING RECEIPT OF EXPRESSIONS OF INTEREST RETURNED TO POSITIVE ADJUSTED EBITDA AND POSITIVE CASH FLOW GENERATION IN FOURTH QUARTER 2024 AND EXPANDED CREDIT FACILITY, ENABLING ENHANCED FINANCIAL FLEXIBILITY LEHI, UTAH , MARCH 13, 2025 /PRNEWSWIRE/ --PURPLE INNOVATION, INC. (NASDAQ: PRPL) ("PURPLE" OR THE "COMPANY"), A COMFORT INNOVATION COMPANY KNOWN FOR CREATING THE "WORLD'S FIRST NO PRESSURE MATTRESS," TODAY ANNOUNCED THAT ITS BOARD OF DIRECTORS (THE "BOARD") HAS INITIATED A REVIEW OF STRATEGIC ALTERNATIVES FOR THE COMPANY, FOLLOWING INBOUND EXPRESSIONS OF INTEREST. THE BOARD WILL CONSIDER A BROAD RANGE OF OPPORTUNITIES TO MAXIMIZE SHAREHOLDER VALUE, INCLUDING, BUT NOT LIMITED TO, A SALE, MERGER, OR OTHER STRATEGIC OR FINANCIAL TRANSACTION.

Purple Innovation, Inc.

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Purple Innovation, Inc.

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